Mono Skincare: We’d already seen brands develop detergents or hygiene products by means of tablets to become diluted. Mono Skincare has become employing this method in the skincare category. With this particular new idea and it is a range, the youthful brand launched in The month of January 2022 by Laurie Mias promotes reduced packaging production and patented concentrated natural formulas.
Powders are gaining ground around the segment of anhydrous solutions which help eliminate single-use packaging. Laurie Mias, the founding father of the Mono Skincare brand, preferred a much more compact version unique to the skincare market.
Natural formulas and refillable packs
“I wanted a handy solution. The powder can absorb moisture, which is always challenging the best volume of product, and so I began from the thought of pills, which didn’t appear in the cosmetics industry,” she explains.
It required her 2 yrs to build up this project centered on a really untouched galenic form having a laboratory situated in Belgium. Now, the patents she registered have the ability to talk about her private brand solution along with other market players. “It is really a revolution in skincare. Nobody has been doing that before, even around the global level. I really hope others follow us,” states the founder.
The Mono Skincare range consists of 14 references – makeup remover, face cleanser, toner, day cream, serum, deodorant, body mist – with 100% natural formulas and renewable, traceable ingredients sourced in Europe. They’re appropriate for women that are pregnant, have children, and have sensitive skin. One tablet can establish 50 ml of solution. Once water continues to be added, the merchandise is reconstituted in half an hour and can be used for six several weeks. Undiluted, a tablet could be stored for 12 several weeks (exams are being transported to validate the 24-month storage).
“We have designed each product having a very specific promise, concentrating on effectiveness: answers are visible after four days, by functioning on the microbiome, integrating prebiotics to nourish the flora. So we required great choice to use a minimum of the minimum concentration levels needed for ingredients to actually have an impact,” explains Laurie Mias.
Packaging consists of recyclable and/or recycled materials: glass, wood, and aluminum. All bottles could be refilled again and again.
A first successful launch
Around the e-shop launched last The month of January in French, the company mainly received encouraging feedback about this new type of beauty. “More than 40% of our customers have previously suggested their tablets. Your comments ought to be very positive,” states the founder. “We wanted to produce a very inclusive range there are lots of men among our customers, in addition to people of every age group. The more youthful ones such as the innovation, the sophisticated, efficient assets, particularly anti-aging formulas, allow us to achieve customers aged 50. When it comes to cost, our goods are affordable, about EUR 30, therefore we provide a high quantity/quality ratio. Then, customers only have to purchase the refill,” she adds.
The brand had already confirmed its presence at Sephora Hong Kong and Singapore within the next six months, and it should sign with several major companies in the US, the UK, Australia, and of course, France.